November 14, 2002
Hot Wheels to offer 1/64th scale model of rally-winning Tiburon
To celebrate Hyundai Rally Team USA’s sixth Manufacturer’s Championship (six championships out of the past seven years) in the hotly-contested SCCA Pro Rally series, Hyundai announced that Hot Wheels will be selling a 1/64th model of the winning Hyundai Tiburon Pro Rally racecar.
As well, Hot Wheels will be producing three more Tiburon models including: a special edition Troy Lee Designs edition flamed race car, a checkered flag draped car to celebrate the championship and a “tuner series” model which embodies state-of-the-art styling from an aftermarket customizer point of view.
“We have worked to forge strategic partnerships with some of the most sought after brands in the world such as Hot Wheels, Troy Lee Designs and Michelin to clearly communicate to potential new vehicle buyers that Hyundai is a winning brand,” said David Ossenmacher, director of product strategy and planning for Hyundai Motor America. “The most innovative work in the industry today is being done in the aftermarket, and the strong relationships we’re building with top aftermarket companies works to reinforce the brand and focus the advanced planning being done at HMA to make Hyundai a Tier One brand in the U.S.,” he said.