Toronto, Ontario -Hot Wheels has announced its lineup of 2011 activities, including a new Web site, sponsorship of Canadian racer Alex Tagliani and a live stunt at the Indy 500, with a chance to win a trip to the race.
“Hot Wheels appeals to ‘guys’ of all ages who are looking to fuel their passion for speed, power and performance,” said Melissa Chau, brand manager for Hot Wheels. “This year, our multi-platform campaign includes an interactive new Web site, HotWheelsLive.ca, the Hot Wheels Fearless at the 500 stunt, event sponsorships, the Hot Wheels Live Tour in select Canadian cities, as well as the hottest Hot Wheels toys, clothing, accessories and so much more.”
HotWheelsLive will offer exclusive video segments of Team Hot Wheels and official Hot Wheels Live hosts, while fans of all ages can play Hot Wheels Eat My Dust for a chance to win one of twelve weekly prize packs and be entered to win the grand prize, a trip for four to the Indy 500 in Indianapolis.
The Hot Wheels Live Tour will also travel to select cities this year, making stops at events such as Formula 1 in Montreal, Honda Indy Toronto, the Canada Diecast Convention and others, and giving fans a chance to snap photos with a life-size Hot Wheels car, see interactive Hot Wheels displays, play with the new Video Racer and Wall Tracks, and challenge friends to a game of Eat My Dust inside the Hot Wheels Garage.
New products for 2011 include the Hot Wheels Video Racer, which includes a built-in camera to record stunt experiences and then play them back on a screen in the car or downloaded into a computer, and Wall Tracks, which can be mounted to any wall surface with wall-safe adhesive, encouraging children to “take their stunts vertical” with new loops and tricks.