January 17, 2007

Honda to advertise during Super Bowl

Torrance, California – American Honda Motor Company has announced it will place three television advertisements during this year’s Super Bowl on CBS. The ads will feature two fifteen-second Element advertisements, plus a thirty-second spot highlighting Honda’s position as the country’s most fuel-efficient company.

“The Super Bowl remains one of the best opportunities to reach a wide television audience in one shot,” says John Mendel, senior vice president of American Honda. “Many Super Bowl viewers look forward to the commercials almost as much as the game, and Honda has taken this great opportunity to highlight a couple of its key brand values through fun and creative ads.”

The three separate advertisements will run during the fourth quarter of the game.

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