Toronto, Ontario – Honda Canada has returned as the Official Vehicle of the Toronto Blue Jays and Rogers Centre, an element of a multi-platform, three-year national deal that has Honda returning to a prominent role with Canada’s major league baseball club.
Honda Canada and Rogers Sports & Entertainment will launch the renewed partnership with the “Honda Blue Jays Home Opener” celebration against the Chicago White Sox on April 12, 2010.
Honda and the Blue Jays will work collectively to activate the partnership across Canada, including amateur baseball clinics, promotions, contests and dealer programs.
“Honda is proud of our history with the Toronto Blue Jays and excited to once again partner with Canada’s major league baseball team,” said Jerry Chenkin, executive vice-president of Honda Canada. “Our synergies are a perfect fit as Honda offers a wide range of products that align well with the Blue Jays’ national reach and broad consumer base. We enjoyed the time we had with the Blue Jays and now we are back in full support of this great partnership.”