February 4, 2003
Honda renews sponsorship with Air Canada Formula One Grand Prix
Montreal, Quebec – Honda Canada Inc. and Grand Prix F1 du Canada Inc. have renewed a three-year partnership agreement for sponsorship of the Air Canada Grand Prix. As such, Honda will continue to support the Air Canada Grand Prix as major sponsor and official vehicle supplier.
The next Grand Prix, the 25th in Montreal, is scheduled for June 13, 14 and 15, 2003, at Circuit Gilles-Villeneuve, in Montreal.
The renewed agreement makes Honda an official sponsor of the Air Canada Grand Prix site and an official supplier of passenger vehicles, motorcycles, scooters, all-terrain vehicles (ATV’s) and power equipment. In addition to supplying automobiles, Honda will also provide logistic support to the Air Canada Grand Prix over the next three years, supplying motorcycles, ATV’s and other products.
“It is with great pride that Honda renews its agreement with the Air Canada Grand Prix as official sponsor and vehicle supplier for this prestigious event,” according to Shigeru Takagi, President and CEO of Honda Canada Inc. “Honda’s product heritage is directly tied to motorsports and the challenging spirit reflected in racing, and this sponsorship agreement is a perfect fit for Honda.”
Prior to the December 1999 agreement and today’s renewal, Honda had been a sponsor and official supplier at the Canadian Grand Prix in the late ’70s and early ’80s. It should also be noted that Honda engines powered Nigel Mansell’s Williams to victory in 1986, and the McLarens of Ayrton Senna and Gerhard Berger in 1988, 1990 and 1992 — all on the Montreal circuit. The British American Racing cars powered by Honda and driven by Jacques Villeneuve and Jenson Button are scheduled to be on the track at the next Air Canada Grand Prix in June 2003.
Grand Prix F1 du Canada Inc. (a subsidiary of GPF1 Inc.) presents annually the Canadian round of the FIA Formula One World Championship. With over 326,000 spectators in June 2002, the Air Canada Grand Prix is the largest attended sporting event in the country.