May 23, 2006

Honda ranks highest among brands in New Zealand

Auckland, New Zealand – A report on new-vehicle owner satisfaction issued by J.D. Power and Associates in New Zealand shows that Honda has ranked highest in that country for the second consecutive time. The company holds an index score of 787 points on a 1,000-point scale, an increase of 13 points from 2004; second, third and fourth are Toyota, Subaru and Mazda, respectively.

“Honda remains a strong brand in New Zealand,” says Brian Fine, managing director for New Zealand at J.D. Power and Associates. “Major focus on technology and heavy importation has help build consumer confidence in Honda. Toyota has also made significant improvements compared to the 2004 results due to new product innovations with hybrids and improved customer satisfaction scores.”

Among used vehicles, Audi ranked highest in ownership satisfaction, followed by BMW, Mercedes-Benz, Toyota, Hyundai, Volkswagen and Honda.

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