Torrance, California – American Honda Motor Company has launched a unique online video experience of a vehicle crash test that invites viewers to explore the impact from different camera angles and at various motion speeds. The demonstration is part of Honda’s “Power of Dreams” corporate ad campaign.
“The crash test video provides our customers with an inside look at how Honda engineers think about and develop advanced safety technologies, such as ACE body structure and advanced airbag technology,” said Barbara Ponce, manager of corporate advertising. “We think it’s best to let customers see for themselves.”
The video, which was provided by the National Highway Traffic Safety Administration (NHTSA), shows a 2008 Accord sedan crashing into a fixed barrier at 35 mph (48 km/h). The variable-speed video and three camera angles are accompanied by text that explains to viewers what is happening at different stages of the crash test. The video can be viewed via the “Safety” link at Honda.