Westlake Village, California – Honda and Kia rate highest in Web sites for straightforward information for consumers, according to a new report by J.D. Power and Associates.
The survey found that Web sites that focus primarily on brand image promotion and interesting design features, at the cost of usability, may be hindering shoppers in their search for information, the semi-annual study found.
“The Honda and Kia Web sites are prime examples of particularly straightforward sites that focus on providing appropriate information to shoppers easily and quickly, which has been a crucial element in their strong performance during the past twelve months,” said Arianne Walker, director of marketing and media research. “Sites can miss the mark when traditional navigation is ignored for the sake of including interesting design features. Shoppers expect cites to function a certain way based on their experience with other Web sites. Failing to follow navigation conventions often makes it difficult for Website shoppers to find the information they seek.”
Honda ranked highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping, with an index score of 871 on a 1,000-point scale. It was followed by Kia at 868, Mazda at 866, Acura at 860, and Infiniti at 860.