Richmond Hill, Ontario – The Honda Civic and Ford F-Series topped Canadian new car and truck sales in June, according to industry analyst Dennis DesRosiers.
The report noted that small, entry-level vehicles are not selling any better than other segments. “These are much lower-priced, obviously, so one would think that they would be drawing in consumers from other segments,” DesRosiers said. “This may be true, but these vehicles also play to the lower quartile of consumers from an economic perspective, and these are the consumers most hurt from the recession and therefore not buying.”
The large/luxury/sport segment is down 12.6 per cent year-to-date (YTD), but is still performing better than the market, which is down by 18.3 per cent. Midsize family vehicles performed the worst, down 26.8 per cent in June 2009 when compared with June 2008, and down 22.3 per cent YTD.
Despite taking the top spot, Civic sales were down 24.4 per cent in June and 28.2 per cent YTD. “The Hyundai Elantra is the big winner so far this year with sales up 121.3 per cent,” DesRosiers said. “And surprisingly, the Hyundai Accent is one of the biggest disappointments, with sales down by 13.3 per cent despite being one of the lowest-priced products in the market.”
The top ten best-selling passenger cars in June, in order, were the Honda Civic, Toyota Corolla, Mazda3, Hyundai Elantra, Ford Focus, Hyundai Accent, Chevrolet Impala, Ford Fusion, Toyota Matrix, and Nissan Versa.
Year-to-date, the top ten in order to the end of June were the Honda Civic, Toyota Corolla, Mazda3, Hyundai Elantra, Toyota Yaris, Hyundai Accent, Ford Focus, NissanVersa, Toyota Matrix, and Honda Accord.
The top ten best-selling light trucks in June, in order, were the Ford F-Series, Ford Escape, Ford Ranger, Toyota RAV4, Dodge Ram, Hyundai Santa Fe, Honda CR-V, Chevrolet Silverado, GMC Sierra, and Ford Edge.
Year-to-date, the top ten in order to the end of June were the Ford F-Series, Ford Escape, Dodge Caravan, GMC Sierra, Chevrolet Silverado, Dodge Ram, Toyota RAV4, Hyundai Santa Fe, Ford Ranger, and Honda CR-V.