June 29, 2007

Honda captures most awards in J.D. Power APEAL study

Westlake Village, California – Honda captured four model segments, more than any other vehicle nameplate this year, in the J.D. Power and Associates 2007 Automotive Performance, Execution and Layout (APEAL) study.

Now in its twelfth year, the study measures owner delight with the design, content, layout and performance of their new vehicles.

Honda’s four leading models are the Fit (in a tie), CR-V, Ridgeline and Odyssey. BMW received awards for the 3 Series, 6 Series and X5, while Mercedes-Benz was named for the E-Class, S-Class and GL-Class. Ford earned awards for the Mustang and Edge, while Volkswagen was named for the Jetta and GTI, and Nissan for the Altima Sedan and Armada.

A number of all-new and redesigned models led the model rankings for 2007, including the BMW X5, Cadillac Escalade EXT, Ford Edge, GMC Sierra LD, Honda Fit, Honda CR-V, Mercedes-Benz GL-Class and S-Class, Nissan Altima Sedan and Toyota Yaris. Also receiving awards were the Hyundai Azera and Porsche Cayenne.

Overall, Porsche was the highest-ranking nameplate in APEAL for a third consecutive year; the most improved nameplate for 2007 was Scion, a Toyota brand not sold in Canada. The study is based on responses from more than 91,000 purchasers and lessees of new 2007 model-year cars and trucks, surveyed after the first 90 days of ownership.

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