September 7, 2006


Honda and Toyota top Mexican vehicle ownership survey

Westlake Village, California – Honda and Toyota each had two models ranked highest in their segments in J.D. Power and Associates’ 2006 Mexico Vehicle Ownership Satisfaction Study. It is the first time any manufacturer has received more than one segment award since the study was launched in 2004.

The study measures new-vehicle ownership satisfaction with 2005 model-year vehicles in Mexico, in the areas of vehicle quality and reliability, vehicle appeal, dealership service and ownership costs. The top-ranking models by segment are:

  • Entry sub-compact car: Dodge Atos
  • Upper sub-compact car: Renault Clio
  • Compact car: Toyota Corolla
  • Midsize car: Honda Accord
  • Entry SUV: Honda CR-V
  • Minivan: Toyota Sienna

“Honda and Toyota have made impressive strides in increasing their market share in Mexico, at least in part because each brand is finding success in connecting with the wants and needs of Mexican new-car buyers,” says Kimberly Kennedy, director of J.D. Power and Associates? Latin American operations. “Toyota is fairly new to the Mexico market, and has the benefit of new dealership facilities and a somewhat new product line. Honda, which has been in Mexico for a decade, has made tremendous strides in improving satisfaction among its customers.”

Kennedy says that one million vehicles are sold annually in Mexico’s competitive market, with more than 250 unique models, up from 90 models offered ten years ago. In contrast, 310 models are offered in the U.S., with annual sales of about 16.5 million units.

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