August 25, 2005


Honda and Ford lead Canadian sales for July

Richmond Hill, Ontario – A report from industry analyst Dennis DesRosiers reports that the Honda Civic and the Ford F-Series topped Canadian passenger car and light trucks for July, and continue to hold that position for year-to-date sales.

In order, the top ten best-selling passenger vehicles in July were the Honda Civic sedan and coupe, Mazda3, Toyota Corolla, Ford Focus, Toyota Echo, Chevrolet Cobalt, Dodge SX 2.0, Honda Accord, Toyota Matrix and Saturn Ion.

The top ten year-to-date sellers, in order, are the Honda Civic sedan and coupe, Mazda3, Toyota Corolla, Toyota Echo, Ford Focus, Pontiac Sunfire, Honda Accord, Toyota Matrix, Chevrolet Cobalt and Toyota Camry.

The top ten best-selling light trucks for July were the Ford F-Series, Dodge Caravan, GMC Sierra, Chevrolet Silverado, Dodge Ram, Ford Escape and Escape Hybrid, Chevrolet Uplander, Pontiac Montana SV6, Jeep Liberty and Ford Ranger.

Year-to-date light truck sales went to the Ford F-Series, Dodge Caravan, GMC Sierra, Chevrolet Silverado, Dodge Ram, Ford Escape and Escape Hybrid, Chevrolet Uplander, Pontiac Montana SV6, Ford Freestar and Honda CR-V.

In a related report, DesRosiers also compares Canadian sales relative to U.S. sales, and determines that the U.S. market is the complete opposite of Canada. Entry-level vehicles account for only 23 per cent of the U.S. market and are falling, while they command 40 per cent of the Canadian market and are increasing. Large and luxury vehicles account for 22 per cent of the U.S. market, up six points in the last decade; in Canada, they account for only 11 per cent of sales, and are up only three points in the decade. U.S. consumers also buy a higher percentage of mid-sized vehicles as well.

“The U.S. consumer has been excessive in every way with their vehicle purchase,” DesRosiers reports. “Ownership in Canada is about two-thirds of the driving-age population; in the U.S. it is over 100 per cent. Each vehicle in the U.S. is also driven slightly more than each vehicle in Canada. So Americans own more, drive more and buy the least fuel-efficient vehicles in the market. It is the U.S. market that is most likely to be affected by these high gas prices rather than the Canadian market. Since Canadian consumers are very responsible with their vehicle ownership, driving and purchasing habits they have very little they can do about high gas prices except complain. Canadians will move to a more fuel-efficient fleet but since they are already so responsible it will take them a long time to change.”

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