January 21, 2005
Honda and Disneyland form alliance
Torrance, California – Honda and the Disneyland Resort announced a new 10-year business alliance that will provide Honda sponsorship of the theme park’s new 50th Anniversary fireworks show and its annual Grad Nite celebrations.
The two parties are also in the process of finalizing an agreement to develop a new exhibit at Innoventions in Tomorrowland that may feature ASIMO, Honda’s advanced humanoid robot. Additionally, Honda will be designated the “official” product in each of the company’s existing product categories – automobiles, motorcycles and selected power equipment.
The alliance also provides Honda with opportunities for use of company products and other advanced technologies at locations throughout the Resort, which entertains millions of people each year. Honda will continue exploring other partnership opportunities with The Walt Disney Company.
“This new alliance creates many new and exciting opportunities for both of our organizations,” said Koichi Kondo, president and CEO, American Honda Motor Co., Inc. “Our two companies hold a common belief in the importance of dreams. It is particularly exciting to enter this partnership as Disneyland celebrates its 50th Anniversary in 2005.”
“We are thrilled to welcome Honda to the Disneyland Resort family. Honda is known throughout the world for quality, innovation and family values – qualities that our own founder, Walt Disney, instilled in Disneyland park 50 years ago,” said Matt Ouimet, president of the Disneyland Resort.
Beginning May 5, Walt Disney Parks and Resorts will celebrate its biggest event ever, the “Happiest Celebration On Earth,” an 18-month global salute to mark the 50th Anniversary of Disneyland park.