August 19, 2002

High performance Cadillacs to be called ‘V-Series’

2004 Cadillac CTS-V

V series logo
Click image to enlarge

Pebble Beach, California – Cadillac announced it will enter the high-performance luxury market with its new “V-Series” line of cars. The first Cadillac to receive a “V-Series” designation will be the CTS, which begins production late next year as a 2004 model.

“This is a landmark day for Cadillac,” said Cadillac general manager Mark LaNeve, speaking from the lawn of Sunday’s 53rd Pebble Beach Concours d’Elegance. “The announcement of the V-Series is further evidence of the dramatic changes taking place at Cadillac. It shows we’re serious about establishing credibility with the most sophisticated customers in the luxury market — the high-performance luxury buyer. We’re confident the V-Series models will be a performance package that represents Cadillac at its best, and will allow us to accelerate the renaissance of this legendary brand.”

V-Series enhancements will include substantially increased horsepower over the standard engine; manual or “automatic-manual” transmission; performance-tuned suspension; additional instrumentation; larger front air intake; dual exhaust with visible tips; larger wheels, tires and brakes; Stabilitrak standard; unique seating surfaces; and V-Series badging exterior and interior.

“The outstanding performance characteristics of the rear-drive Sigma-based CTS lend itself perfectly to this type of high-performance variant,” said Jim Taylor, vehicle line director, GM prestige cars. “The CTS V-Series will be totally refined and balanced in many areas to deliver a driving experience well beyond expectations.”

Unlike some other high-performance luxury models, Cadillac V-Series will be completely designed and engineered “in-house” in a cooperative effort with GM’s recently established Performance Division.

“We have some of the best minds in the performance business working with Cadillac to develop V-Series,” said Mark Reuss, executive director, GM Performance Division. “The team is passionate and committed to creating vehicles that will be competitive with the world’s best high-performance luxury brands.”

The use of the “V” designation in Cadillac sales literature dates all the way back to the beginning of the brand. V-shaped emblems started to appear on radiator grilles, trunk lids and hub caps in the 1930s, and following World War II, Cadillac’s divisional emblem evolved into the well-known “V-and-crest” design, which lasted, in one form or another, into the 1960s.

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