February 16, 2005

Hercules Tire launches new Canadian website

Mississauga, Ontario – With an emphasis on easy navigation, Hercules Tire Company of
Canada today kicked-off its new Website for consumers and Hercules tire dealers
looking for information on how to select and purchase tires and wheels.

The new site, www.herculestire.ca includes all the latest Hercules-brand tire
information, a full line catalogue, dealer online ordering capabilities, an
easy-to-use dealer locator plus details on current and upcoming business activities.

“Our goal is to provide a user friendly all-Canadian site for our tire dealers and
consumer audiences,” said Christine Houle, marketing manager of Hercules Tire
Canada. “It contains information on a wide range of Hercules tires, including
passenger, light truck, commercial and specialty tires.”

“The new site provides visitors with information about Hercules the company and
brand. As well, links are provided to our supplier websites including Falken,
Goodyear, Dunlop and Kelly,” said Houle.

Hercules Tire Canada has 350 dealers in Ontario, Quebec and Atlantic Canada.

For more information, visit: www.herculestire.ca.

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