May 1, 2007

Harley-Davidson and Best Western International announce rewards program

Phoenix, Arizona – Best Western International has announced the launch of Gold Crown Club International Ride Rewards, a free, specially-themed frequent guest program for Harley-Davidson enthusiasts. The rewards program is part of a multi-year agreement between the hotel chain and the motorcycle company.

Any Harley-Davidson owner or enthusiast can register for the program at Once registered, program members will earn 10 points for every U.S. dollar or Canadian equivalent spent on qualified rooms, or 250 airlines miles per qualified stay at a Best Western hotel worldwide.

Best Western will also serve as a preferred hotel chain for Harley-Davidson’s “Great Roads” interactive Web site at The application maps out picturesque roads in the U.S. and shows Best Western hotels and Harley-Davidson dealerships along the way.

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