May 1, 2007


Harley-Davidson and Best Western International announce rewards program

Phoenix, Arizona – Best Western International has announced the launch of Gold Crown Club International Ride Rewards, a free, specially-themed frequent guest program for Harley-Davidson enthusiasts. The rewards program is part of a multi-year agreement between the hotel chain and the motorcycle company.

Any Harley-Davidson owner or enthusiast can register for the program at www.goldcrownclub.com/h-driderewards. Once registered, program members will earn 10 points for every U.S. dollar or Canadian equivalent spent on qualified rooms, or 250 airlines miles per qualified stay at a Best Western hotel worldwide.

Best Western will also serve as a preferred hotel chain for Harley-Davidson’s “Great Roads” interactive Web site at www.harley-davidson.com/experience. The application maps out picturesque roads in the U.S. and shows Best Western hotels and Harley-Davidson dealerships along the way.

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