May 19, 2003

Goodyear Canada to drill holes in backyard tire swings to prevent spread of West Nile virus

Toronto, Canada – In a bid to help Torontonians remove sources of standing water that can attract West Nile virus-carrying mosquitoes, Goodyear Canada is dispatching the Goodyear ‘Skeeter Beaters, teams that will drill drainage holes in people’s backyard tire swings. The teams are booking appointments now for free house calls in the Greater Toronto Area from May 24
to June 8.

“On rainy days like this, any open receptacles can collect water and become breeding grounds for West Nile virus-carrying mosquitoes, including tire swings,” said Ian McIntosh, General Manager, Advertising & Marketing Services, Goodyear Canada. “While our main concern at Goodyear is to ensure that we make the safest tires on the road, we’re extending that commitment to
the backyard as well to help reduce the spread of West Nile virus.”

The Goodyear ‘Skeeter Beaters are booking appointments starting today for
the May 24-June 8 time window. To book:

Other information about the program:

  • House calls will take place by appointment from May 24 until June 8
    based on availability

  • Only private residences are eligible
  • Service boundaries are: Highway 7 (North), Lakeshore Boulevard/Queen’s
    Quay (South), Pickering Town Line South (East), Highway 427 (West)

  • The Goodyear ‘Skeeter Beaters will service tire swings made from all
    brands of tires

  • In addition to helping make backyard tire swings mosquito-free, the
    Goodyear ‘Skeeter Beaters will also hand out government-produced
    informational pamphlets on West Nile virus.

For government information on how to protect yourself and your family
from West Nile virus:

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