February 26, 2003


Goodyear Canada announces new web-site for belts and hoses

Toronto, Ontario – Goodyear Canada has introduced a new online buyer’s guide website for belts and hoses: www.goodyearbeltsandhose.com .

“Goodyear is the official licensed belt and hose of NASCAR. Our objective is to leverage years of NASCAR testing and development by promoting these race-proven products to automotive and truck installers and technicians,” said Guy Enta, national sales manager, Goodyear Canada’s Engineered Products Division. “Our company, now in its 93rd year of operations in Canada, is stepping up our communications in order for Goodyear to become the #1 choice for installers and consumers for automotive and truck aftermarket belts, belt tensioners, hose and air springs.”

“We will continue to promote Gatorback v-belts and have added new sizes to the lineup. new incentive programs for installers and increased communications on our nationwide warranty program. Additionally, we have strengthened our resources in each market region. As well as adding new v-belts to Goodyear’s product line, we have also expanded our belt tensioner offering and introduced a new CD-ROM support program for our air springs,” said Enta.

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