July 16, 2002

GM’s new mid-sized truck to be called ‘Canyon’

GMC Canyon
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Detroit, Michigan – GMC announced that its all-new 2004 mid-sized pickup truck will be called ‘Canyon’.

“The mid-size truck segment is extremely important and highly competitive, ” explained Craig Bierley, marketing director – mid-size trucks. “Canyon will dramatically enhance our competitiveness in this important segment,” he added.

Production begins in the fourth-quarter of 2003 at General Motors’ Shreveport, Louisiana truck plant. The GMC Canyon is the sixteenth new truck introduced by GMC since 1999.

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