July 16, 2002
GM’s new mid-sized truck to be called ‘Canyon’
Detroit, Michigan – GMC announced that its all-new 2004 mid-sized pickup truck will be called ‘Canyon’.
“The mid-size truck segment is extremely important and highly competitive, ” explained Craig Bierley, marketing director – mid-size trucks. “Canyon will dramatically enhance our competitiveness in this important segment,” he added.
Production begins in the fourth-quarter of 2003 at General Motors’ Shreveport, Louisiana truck plant. The GMC Canyon is the sixteenth new truck introduced by GMC since 1999.