Busan, Korea – The Chevrolet brand will be introduced in Korea, including the Camaro, which will go on sale in 2011.
The announcement was made at a press conference held in conjunction with the opening of the Busan International Motor Show.
“The introduction of Chevrolet will enable us to provide our customers an array of exciting new vehicles from the brand’s global lineup, giving them more driving options,” said Mike Arcamone, president and CEO of GM Daewoo Auto & Technology. “This will help GM Daewoo increase our sales and market share in the domestic market while generating additional revenue, strengthening our employees’ job security, creating new jobs and resulting in additional investment in Korea. We regard it as a key to our long-term success.”
The company said that, according to market research, half of all Koreans are familiar with the brand, and more than 80 per cent are aware of the company’s logo. “This is indicative of the positive brand image that already exists among consumers in Korea toward Chevrolet,” Arcamone said. “We see tremendous upside with its introduction.”