March 7, 2005
GM will return to Cranbrook Concours d’Elegance
Bloomfield Hills, Michigan – General Motors has announced that it will return as the presenting sponsor of the third annual Concours d’Elegance at Cranbrook antique car show.
The show, held on the campus of the Cranbrook Educational Community in Bloomfield Hills, Michigan attracts some of the world’s finest antique and performance vehicles, including those from Bugatti, Horch, Rolls-Royce, Hispano-Suiza, Lamborghini and Cadillac.
GM North America vice president Gary Cowger will serve as Honourary Chairman of the Concours, while GM product development and chairman Bob Lutz will be chief judge for the event.
“We’ll feature a reprise of 2004’s remarkably successful ‘Sweet Sixteen’ 16-cylinder car class,” said Marvin Towns Jr., president and CEO of the Concours. “We’ve added special classes to present exceptional examples of classic period hot rods, fire trucks and wood bodied vehicles. In a targetted effort to broaden our appeal to a wider, more diverse audience, our Cars on Tour classic car drive will move beyond the confines of Bloomfield Hills and visit important heritage locations in South East Michigan. We’ve added AutoMotion in the Art Museum, to present a classic car movie on Friday night, as well as another event which will have great appeal to schoolchildren.”
The event will run July 22 to 24, 2005. All net proceeds will be donated to the Variety FAR Conservatory of Therapeutic and Performing Arts, a charity which provides creative arts and recreation therapy and leisure service to individuals with special needs.