Detroit, Michigan – General Motors has announced a new program, the GM Vehicle Plant Tour, that will stop at 40 manufacturing facilities in Canada and the U.S. to help encourage employees to drive awareness and sales in their communities.
The tour will give employees the first-hand experience and knowledge they need to become active spokespeople for the newest models from Chevrolet, Buick, GMC and Cadillac, the company said.
As part of the tour, GM will send a total of 24 vehicles on trucks that will make monthly stops at major GM plants. By the end of the tour in December, the program will have reached facilities where more than 40,000 employees work.
The tour is jointly developed and run by the United Auto Workers and salaried employees, and will include allowing the plants to use the vehicles for overnight employee test drives, short ride-and-drive programs and community events. Employees are encouraged to allow non-GM employees to test-drive the vehicles as long as a GM employee is a passenger.
The products on tour include the Chevrolet Equinox, Camaro and Malibu, Buick LaCrosse, GMC Terrain, and Cadillac CTS Sport Wagon.