December 5, 2003
GM unveils new Buick Terazza and Saturn Relay
Detroit, Michigan – GM unveiled a couple of SUV-like minivans on Thursday: the Buick Terraza and Saturn Relay.
The seven passenger Terazza “crossover sport van” is intended to attract younger buyers to the Buick name, said the company. “Terraza positions Buick in the growth area of the mid-van market,” said Roger Adams, Buick general manager. “Although the overall segment has declined slightly the last few years, sales of $30,000-plus vehicles have grown from 19 percent to 24 percent of the mid-van market.” “Terraza will appeal to families who need mid-van functionality and also appreciate understated elegance on the inside and real style on the outside.”
The Terazza has a 200 horsepower 3.5 litre V6 and is available with stability control or VersaTrak all-wheel-drive. The Terazza will come in CX and CXL trim.
The Saturn Relay, built on the same platform as the Terazza with the same powertrain and available VersaTrak all-wheel-drive, will be the first Saturn vehicle to seat seven. The new entry will help Saturn meet the needs of existing Saturn owners with growing families and active lifestyles, said the company. “The Relay is the next logical step in Saturn’s growth,” said Jill Lajdziak, Saturn vice president for sales, service and marketing. “The Saturn brand promises of safety and value fit naturally with what customers are looking for in the mid-van segment. It will appeal particularly to those customers who need the versatility of a mid-van but have a strong preference for SUV styling.”