October 17, 2002
GM to show supercharged Ecotec engine at SEMA show
Las Vegas, Nevada – High-performance variants of GM cars and trucks will headline the General Motors display at this year’s 2002 Specialty Equipment Market Association (SEMA) show, November 5-8 at the Las Vegas Convention Center.
GM’s exhibit will feature a lineup of Chevrolet, Cadillac, Pontiac and Saturn vehicles with performance and appearance upgrades made possible by GM’s newly formed Performance Division. In addition, show-goers will see a collection of brand-directed special vehicles just released from the GM “Toy Box.”
Among the performance-oriented initiatives on the exhibit floor will be several cars that explore the potential for GM’s global Ecotec inline four-cylinder engine. Supercharged versions of the Ecotec will be featured in the Chevy Cavalier Z-24 as well as in the Pontiac Sunfire GX/P.
“GM is focused on building vehicles that customers feel they must own,” says Gary Cowger, president of GM North America. “And our SEMA display is pure proof. We have products that will appeal to enthusiasts in every segment, especially customers driven by performance and customization.”