April 15, 2005
GM to launch 30-minute “documercial” for OnStar
Detroit, Michigan – OnStar, which has over 3 million subscribers in Canada and the U.S., will launch a 30-minute “documercial” beginning in April.
The show, called “Out of the Blue”, is narrated by John Tesh. It provides viewers with an explanation of OnStar using emotionally-charged subscriber stories.