Zurich, Switzerland – General Motors has announced that it will reorganize its sales, marketing and aftersales branches in Europe. The company said it aims to give more responsibility to individual brands and markets, allowing them to respond quickly to rapidly-changing market conditions while focusing on growth markets such as Russia.

GM Europe will also streamline its cluster organizations, and have the markets report directly to the brands. This allows a more targeted approach in the individual markets, speeding up decision making and simplifying the structure.

Three brand leaders will be appointed effective March 1, in charge of Opel, Chevrolet and Saab. All will report directly to Brent Dewar, GM Europe vice-president of sales, marketing and aftersales.

“The multi-brand structure has served the organization well and vaulted GM Europe to over two million vehicle sales for the last three years,” Dewar said. “We will now transfer to a setup with more autonomy for the individual brands, increasing our efforts to grow brand equity, accelerating the decision-making process, and driving business growth in Europe.”

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