Detroit, Michigan – GM car owners in the U.S. will be able to rent out their idle vehicles through a new program launched by General Motors and RelayRides, the world’s first peer-to-peer carsharing marketplace.

The program will launch in 2012 and is GM’s first large-scale involvement with carsharing. RelayRides allows vehicle owners to rent out their idle vehicles, with the owner controlling the rates and availability, and RelayRides providing an online market and $1 million insurance policy.

Through the collaboration, RelayRides borrowers will be able to unlock GM cars with their mobile phones through OnStar. For vehicles not OnStar enabled, RelayRides can install a small device to provide access to borrowers. Participation in the program is voluntary.

“RelayRides has always worked toward providing the safest, most advanced peer-to-peer carsharing marketplace, where neighbours can help out one another by making their frequently-unused car available to those who live nearby,” said André Haddad, CEO of RelayRides. “With the new GM relationship, RelayRides can leverage the OnStar technology to make carsharing even more convenient, with nothing more than a mobile app.”

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