Seoul, Korea – General Motors has opened its new Seoul Advanced Design Studio in Korea. The studio is in the city’s Gangnam area, considered one of the world’s trendiest neighbourhoods.
“Our car designers get inspiration from life and Gangnam is a place where people worship design, style and fashion,” said Ed Welburn, GM’s vice-president of global design. “Our Korean designers will sample perfection every day surrounded by some of the top brands and fashion houses in the world and this ideal location will nurture their creative souls.”
Thirty designers and other employees are based in the studio, specializing in exterior and interior styling of global mini and small vehicles, research on trends in colours and materials, and advanced electronics, digital design and studio engineering. Their work will help set the future design direction for GM Daewoo and General Motors.
The Chevrolet Cruze, Spark and upcoming all-new Aveo were designed in Korea. The new studio is includes the GM Daewoo Design Center, relocated from its headquarters in Bupyeong, Incheon. It is one of ten global GM design centres and is the design base for GM’s global mini and small vehicles.