September 30, 2002

GM of Canada extends sponsorship of Pontiac GMC Cup to 2006

Toronto, Ontario – General Motors of Canada will continue its sponsorship of the Pontiac GMC Cup Series, an alpine ski series, for a further four years the company said Friday.

When the series was introduced to Canada in 1998 it represented a return to skiing for GM. The Pontiac Cup Series was held from 1969 to 1981 and produced such champions as new Alpine Canada Alpin president Ken Read, and World Cup champions Laurie Graham, Steve Podborski, Todd Brooker and Kathy and Laurie Kreiner.

GMC was added to the sponsorship with the 1998 renewal of the event. Every women’s champion since then – Christina Risler, Stephaine Ouellet Decoste, Maggie Pattillo and Brigitte Acton – still skis with the Canadian Alpine Ski Team.

In addition to sponsoring the Pontiac GMC Cup racing series, GM of Canada’s support extends directly to Alpine Canada Alpin and the Canadian Alpine Ski Team.

In making the announcement, Marc Comeau, GM of Canada’s vice-president of sales, service and marketing, said that “I am delighted to announce that we are continuing the association for a further four years. The first four seasons of the Pontiac GMC Cup have been outstanding. Over 40 Pontiac GMC Cup races were held across Canada and $50,000 was distributed to skiers as prize money each year.” He added that, “The competition at each event has been fierce.”

“In addition, we have enlisted the support of the GM engineering staff at our Vehicle Development Centre in Warren, Michigan. Last week, their state-of-the-art wind tunnel, which is typically used to test the effects of wind on our future car and truck designs, also tested several members of the Canadian Women’s’ Development Team. Members of the senior men’s and women’s team will also be tested this Saturday.”

Alpine Canada Alpin president Ken Read said that, “General Motors is a key player in helping rekindle Canada’s skiing flame. Not only does GM deliver strong financial support, but having access to a facility like the GM wind tunnel in the U.S. is an extremely valuable tool that can help our athletes find their fastest form and ultimately win races.”

The 2003 Pontiac GMC Cup will open in Alberta, in January, 2003, also visiting British Columbia, Ontario and Quebec during the ski season. The culmination of the series is the Pontiac GMC Canadian Championships in Whistler/Blackcomb, British Columbia, March 18 to 27, 2003.

Alpine Canada Alpin is the national governing body responsible for the advancement of alpine ski racing in and for Canada. With 27,000 members, Alpine Canada Alpin manages the elite Canadian Alpine Ski Team. The organization also oversees the Pontiac GMC Cup series, the Nor-Am Cup series, International Ski Federation (FIS) races in Canada, the developmental Snow Stars program, the Lake Louise Winterstart World Cup and the Alpine Ski World Cup, as seen on CBC, Rogers Sportsnet and RDS.

Connect with