May 9, 2005
GM launches “Women in the Driver’s Seat” website
Detroit, Michigan – GM has launched its “Women in the Driver’s Seat” website to educate and inform women making major automotive buying and servicing decisions.
“Women traditionally have not enjoyed the car buying and service experience,” said Cynthia Price, manager for the GM Center of Expertise Women’s Market Initiative. “We also know that women place safety as a higher priority in their purchase decision than men do and that 70 per cent of women research on the Internet before coming into our dealer showrooms.”
The site gives readers straightforward information on buying a vehicle, servicing a vehicle and safety on the road. The site includes checklists with detailed information on what a perspective car buyer needs to know when going for a test drive, negotiating a price or taking delivery of a vehicle.
The site is available at.