January 23, 2003
GM increases market share in Mexico
Mexico City, Mexico – General Motors de Mexico’s retail sales increased 12.1% in 2002, almost double the average industry growth. For the 7th consecutive year, General Motors de Mexico was the top automobile seller with sales of 156,576 passenger vehicles and 74,060 trucks for a historical record of 230,636 vehicles. GMM’s 22.9% of the market increased by 1.2 share points, ending four years of decreasing market share.
Company spokespersons said the achievement reflects the successful introduction of European vehicles, from the Opel brand, which are well accepted by the Mexican customers; and an increasing number of Chevrolet dealerships in the country.
During the Detroit Autoshow, Arturo Elias, President and Managing Director of General Motors de Mexico, declared his confidence on the Mexican market and emphasized the fact that, in spite of the introduction of new competition, the company would maintain its sales leadership.
With 67 years of history, General Motors de Mexico has facilities in Toluca, State of Mexico; Silao, Guanajuato; Ramos Arizpe, Coahuila and in Mexico City, and commercializes the products of the Cadillac, Chevrolet, Pontiac and Saab brands.