October 22, 2004
GM hybrid trucks complete coast-to-coast drive
Victoria, British Columbia – Mission Green, Garry Sowerby’s Cross Canada tour in
search of 85 environmental initiatives completed its coast-to-coast drive across
Canada on Thursday. The drive set a record for being the first time a vehicle using
cellulose-based ethanol has been driven across the country. It also marked the first
time GM’s hybrid trucks were driven from coast-to-coast.
Sowerby was at the Rock Bay Remediation Project to celebrate initiative number 85,
and the culmination of 66 days on the road and over 8,000 kilometres travelled.
Sowerby paid tribute to the very people who work on the front lines of environmental
The Rock Bay project was selected as Mission Green’s final stop because “the workers
here truly represent what we’ve been seeing across the country – great people doing
great work to help protect, preserve and improve our environment” said Sowerby. The
Rock Bay project is BC Hydro and Transport Canada’s partnership to clean up the Rock
Bay site in Victoria Harbour, B.C.
Partnering with Sowerby on Mission Green is Iogen Corporation, which provided its
cellulose ethanol to fuel one of Mission Green’s vehicles, a GMC flexible fuel
Yukon. “Iogen is thrilled with the success of the Mission Green tour, and we’re
proud to have played a key role in this record setting, green trip. “We’ve shown
that cellulose ethanol is ready to go in today’s cars,” said Jeff Passmore,
executive vice-president, Iogen Corporation. Running on 85% cellulose ethanol, the
flexible fuel Yukon produces the same minimal net greenhouse gas emissions as
certain small hybrid cars on the road today.
David Paterson, Vice President of Corporate and Environmental Affairs at General
Motors of Canada said, “Mission Green highlighted the best of what Canadians across
the country are doing for our environment. The tour also gave us an opportunity to
communicate to Canadians our commitment to developing advanced technologies that
focus on the larger and higher fuel consuming vehicles first. The tour vehicles, the
Hybrid Truck and E85 capable GMC Yukon, are two vehicles that represent this
Some of the innovative environmental initiatives visited by Mission Green include an
off grid home made of straw in Peterborough, the Saint-Michel Environmental Complex
in Montreal, the “reuse a shoe” sneaker recycling program in Moncton, and the Town
of Okotoks in Alberta, which was saluted for its work in developing a sustainable
and environmentally-friendly community for its citizens and future generations.
Mission Green is a cross-Canada tour that salutes 85 local Canadian environmental
initiatives that are creating a cleaner, healthier environment for all Canadians.
Garry Sowerby, renowned adventure traveler and world record setter, hits the road in
GM’s advanced technology vehicles to highlight what we all have in common – a shared
concern and compassion for the places we call home. Canadians interested in reading
about Sowerby’s tour across the country can log onto www.missiongreen.com where
photos and stories of each stop are posted.