Once almost sold to Austrian-Canadian Magna, Opel Group will now oversee all European activities
GM Europe, the company which once oversaw all automotive activities for General Motors in Europe, has been rebranded Opel Group after the discontinuation of Chevrolet in the Old Continent.
The new group will be in charge of Opel and Vauxhall brands in Europe as well as all General Motors activities in Russia. Its executive body will be almost identical to that of Adam Opel AG and the company’s headquarters will be in Rüsselsheim, Germany.
Dr. Karl-Thomas Neumann, CEO of the management board of Opel Group GmbH, stated in a release, “Today, we are more than just Opel/Vauxhall. With the Opel Group, we align our organizational and legal entity structure in Europe with the business operations. We streamline our decision making processes and increase our efficiency. In brief: this reorganization is an important step in implementing our business plan DRIVE! 2022 and another sign of confidence of our parent company GM.”
With the death of the Chevrolet brand in most of Europe, which acted as a pseudo budget brand for General Motors, Opel Group is looking to create a line of low-budget vehicles to take on Renault-owned Dacia, one of the new superstar brands in Europe when it comes to sales.
Opel produces cars for markets outside of Europe, including Buick in North America and Holden in Australia and New Zealand.
There was no mention of how Cadillac, and its European activities, will fit into Opel Group’s future in Europe.