Detroit, Michigan – General Motors and golfer Tiger Woods have announced that they have concluded their endorsement deal, effective December 31, 2008.

Both GM and Woods agreed to a mutual and amicable separation, which included a desire for more personal time for Woods, who is expecting his second child in late winter, as well as the “search for budget efficiencies during a difficult economy for General Motors,” the company said in a statement.

For the past nine years, Woods has endorsed GM products around the world, and has been heavily associated with the Buick brand in the U.S., Canada and China.

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