Detroit, Michigan – General Motors is creating a new regional organization to meet rising customer demand in South America. GM South America will be headquartered in Sao Paulo, Brazil.
The division will be led by Jaime Ardila, currently the president and general manager of GM Mercosur.
“Jaime’s number-one priority will be to ensure the very best for our customers in this important and growing region,” said Ed Whitacre, GM chairman and CEO. “The GM International Operations team is doing a great job expanding our global presence. However, with the rapidly-growing markets in Asia, the Middle East and Russia, we need the GMIO team focused exclusively on those countries that are critical to our growth.”
GM South America includes GM’s existing sales and manufacturing operations in Brazil, Argentina, Colombia, Ecuador and Venezuela, along with sales activity in Bolivia, Chile, Paraguay, Peru and Uruguay. In the first five months of 2010, GM sold 394,000 vehicles in South America, with market share of 20.2 per cent.