Oshawa, Ontario – General Motors has announced pricing for the all-new 2010 Buick Allure, which will begin at $32,745. The Allure will arrive in showrooms this summer.

Available in front- or all-wheel drive, the Allure is powered by a choice of two direct-injection V6 engines paired with six-speed automatic transmissions. The suspension is tuned for driving control and comfort unlike any other Buick, along with a wide array of digital connectivity, safety and personal technologies.

“Just like the Enclave set a new benchmark for luxury crossovers, the 2010 Allure aims to take the Buick transformation to the next level in the family sedan market,” said Marc Comeau, vice-president of sales, service and marketing, GM of Canada. “When customers see the Allure’s impressive refinement and array of standard and optional features, they will be pleasantly impressed to learn just how much they can get for their money with Buick.”

The 3.0-litre V6 engine generates 255 horsepower and 217 lb-ft of torque. In CX FWD trim, it begins at $32,745; in CXL FWD, at $34,745; and in CXL AWD, at $38,245. A 3.6-litre V6 generating 280 horsepower and 259 lb-ft of torque is used in the CXS, beginning at $40,745.

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