February 25, 2004
GM and Ford plan events around Academy Awards
Hollywood, California – Both General Motors and Ford are planning publicity events in Hollywood during Oscar week. General Motors will combine the fashion, automotive and entertainment worlds in its third annual fashion show, on Tuesday, February 24. The charity-driven event will showcase top celebrities, wearing the latest couture fashions, matched with the newest GM vehicles. The pre-Oscar runway fashion show will feature concept cars, production vehicles, and Southern California-modified cars and trucks.
The star-studded fashion show will include models Matthew Perry, Heather Graham, Dave Navarro, Molly Shannon, George Lopez, Kelis, Erika Christensen, Roselyn Sanchez, Anne Hathaway, Ginnifer Goodwin, Michelle Branch, Jacqueline Obradors, Devon Aoki and Laura Bell Bundy. They will wear designs by Christian Dior, Gucci, Chanel, Valentino, Yves St. Laurent, Oscar de La Renta, Hugo Boss, Vera Wang, Donna Karen and more.
Guests including Vivica A. Fox, Ashton Kutcher and Hayden Christensen will be treated to a surprise musical performance featuring Camp Freddy, an eclectic group of rock stars with special guests Macy Gray, Slash from Guns and Roses, and Mark McGrath of Sugar Ray.
“Los Angeles has a unique car culture, where cars are seen as fashion accessories. Here people express their individual sense of style with their cars and trucks,” said Mike Jackson, general manager of GM’s Western Region. “This is a great opportunity to showcase the style, quality, and extensive variety of compelling cars and trucks to a diverse audience of trendsetters, who will get a first-hand look at these great designs in a vibrant atmosphere.”
Custom automobiles on display will include a GMC Pickup, a purple 1952 Buick convertible, a GMC Yukon Denali and a Buick Rainier. The popular Cadillacs and HUMMERs, which have established a significant presence in the world of entertainment, music, and, in general, pop culture, will also be on display, including a custom Hummer H2, an H2 Limo and the Hummer H3T Concept, in addition to a custom Cadillac ESV, XLR and SRX.
Ford Motor Company also has a series of events planned in Hollywood for Oscars weekend, with Oscar nominee Diane Keaton arriving at the awards in a 2005 Ford Escape Hybrid. Just in time for the March 5th release of the Starsky & Hutch movie, Ford will display the icon “Red Tomato” 1976 Gran Torino that stars in the new movie, and in the classic 1970s Starsky & Hutch television show.
Ford is the first automaker to sponsor the Motion Picture & Television Fund’s “Night Before” charity event on Feb. 28 – marking the long love affair between Ford and film. On Feb. 29, the company will host its own Oscar Awards party – complete with Ford icon movie cars and a guest list that reads like an Oscar nominee envelope.
“Giving back to benefit the health and welfare of the community has been at the core of Ford’s heritage, stemming back to the ideals of Henry Ford,” said Jan Valentic, vice president, Global Marketing, Ford Motor Company. “We continue that spirit on many fronts today, including here in Hollywood. We are proud and excited to offer our support to the Motion Picture & Television Fund, which plays an important role in the entertainment community.”
Going far beyond traditional health care, the Motion Picture & Television Fund offers a continuum of care for the very young to the elderly by providing quality medical and surgical services, health care, child care, residential living and care for older adults, as well as social and charitable services.