Detroit, Michigan – General Motors has announced that its U.S. marketing and field operations will be aligned into four retail channels. Chevrolet and Saturn will stand on their own, along with “Premium” of Cadillac, Hummer and Saab, and Buick-Pontiac-GMC.
“These changes have been designed to improve all of our brands, and achieve strongly profitable channels at both a wholesale and retail level,” said Troy Clarke, GM North America president. “We are further streamlining the organization to reduce complexity, align resources to improve the consumer experience and improve bottom line business results. We expect that the channels will work closely with GM’s global product development teams to ensure the products meet consumer needs. This is the next step in our continuing strategy to increase the effectiveness of GM North America’s operating model.”
Each division will come under one of four new leadership positions to direct activities, effective June 1, 2008. Chevrolet will continue to be led by Ed Peper, who advances from Chevrolet General Manager to North America Vice President, Chevrolet Channel, while Jill Lajdziak will continue to lead Saturn as General Manager and assume sales responsibility.
Susan Docherty moves to North America Vice President, Buick-Pontiac-GMC Channel from her previous role as Western Region’s General Manager and previous General Manager of Hummer, while Mark McNabb is appointed North America Vice President, Premium Channel, following his move to General Motors from Nissan Motor Company, where he was corporate vice-president of Infiniti and senior vice-president of sales and marketing for Nissan North America.