March 21, 2002
GM adds retro-styling touches to 2003 Buick Park Avenue
Detroit, Michigan – GM will incorporate historical Buick styling elements on the new, 2003 Buick Park Avenue Ultra. These include a prominent vertical-bar grille and front fender portholes. Portholes – first called “VentiPorts” – have been strongly associated with Buick since their introduction in 1949.
Larger wheels, lower profile tires and chrome accents complement the Ultra’s 240-horsepower supercharged engine. On the inside, there’s new Polished Walnut Woodgrain, updated instrument panel graphics and bright aluminum sill plates.
The 2003 Park Avenue Ultra has better handling and a sportier ride thanks to new 17-inch chrome-plated aluminum wheels, P235/55R17 Goodyear Eagle LS blackwall touring tires and a standard Gran Touring package that features a specially tuned suspension and rear stabilizer bar. These features accompany the standard supercharged 3800 Series II V6 engine.
The Park Avenue Ultra goes into production in September 2002. Three new colours, Cabernet Red Metallic, Jade Green Metallic and Silver Blue Ice Metallic, are available, in addition to seven carryover colours.
The Park Avenue Ultra is the second model to be introduced for Buick’s centennial year. The 2003 LeSabre Celebration Edition was introduced in Chicago in February 2002.