November 14, 2006
GM a major contributor to Martin Luther King memorial
Detroit, Michigan – Ground was broken yesterday for a memorial to Martin Luther King Jr. in Washington, D.C.; General Motors and the GM Foundation were a driving force behind the memorial, donating US$10 million toward its planning and construction.
The King Memorial is the first on the National Mall to honour a person of colour and a non-president; it will be situated adjacent to the Franklin Delano Roosevelt Memorial, and in a direct line between the Lincoln and Jefferson memorials. King gave his famous “I Have A Dream” speech in 1963 in front of the Lincoln memorial.
With its donation, GM became the lead corporate sponsor in the effort to create the memorial, which will cost a total of US$100 million to build and maintain.
“From the onset, our goal has been to fulfill the dream of seeing a Dr. King memorial on the National Mall,” says Gary Cowger, global group vice-president of GM and also co-chair of the MLK Memorial Foundation’s Executive Leadership Cabinet. “GM’s involvement, however, extends far beyond our initial monetary gift. We have provided organizational guidance, assisted with the ongoing efforts to identify and secure additional donors, and provided resources to help raise the overall public awareness of the project.”