February 28, 2002
Freelander TransCanada Adventure Team completes 12-day, 12,000 km journey
Toronto, Ontario – The Freelander TransCanada Adventure Team arrived at 12:00 p.m. on Sunday, February 24th, after completing a 12-day, 12,000 km test of time endurance. The team of drivers travelled across Canada in two Land Rover Freelanders, east from Toronto to Halifax, across the country to Vancouver and back to the Canadian International Auto Show for the final day. Along the way, the team collected unique Canadian memorabilia symbolic of each city that they visited. The items will be auctioned off on eBay.ca, starting on March 4th, to raise money for the Endangered Species Fund of Canada.
“The Freelander TransCanada Adventure Team faced a challenging experience, designed to introduce the Land Rover Freelander to harsh Canadian weather conditions,” says Bruce Rosen, national manager, sales and marketing, Land Rover Canada. “We are thrilled that the team completed the adventure in the 12-day deadline and that they were able to capture the truly Canadian aspect of their journey through the items that they collected.”
Items collected vary from a totem pole from Vancouver to a glass and pewter vase from Halifax to an Ottawa Senators hockey puck and Wayne Redden hockey card from Ottawa.
Dan Boleszczuk of Land Rover in Calgary, Alberta donated a Stetson hat to the auction, saying, “The Stetson hat has traditionally been a symbol of Calgary since it became prominent in the 1988 Olympic games. I wanted to contribute something that would be well-recognized as an icon of our great city.”
The eBay.ca auction will run for 10 days, starting on March 4th. Bids for all items will begin at $1.00. All items on eBay.ca are listed in Canadian and US dollars and are bought directly from the seller. Money goes to the Endangered Species Fund of Canada.
Land Rover has a tradition of introducing new vehicles with long journeys. The Discovery Series II travelled around the world ending up at the Paris Motor Show for its launch in 1998 and the Range Rover traveled from Fairbanks, Alaska to the southernmost point of South America for its launch.
“Adventures are part of the Land Rover heritage,” says Rosen. “And we wanted to take the new Freelander on the Ultimate Canadian adventure.”