August 3, 2006
Fountain Tire ranks highest in customer satisfaction in Canadian auto service
Toronto, Ontario – Fountain Tire has ranked highest in overall customer satisfaction among automotive service provider brands, according to the J.D. Power and Associates 2006 Canadian Customer Commitment Index Study.
The study measures the service satisfaction and loyalty of owners of two- to twelve-year-old vehicles, determined by five key factors: appointment/check-in, service advisor, work quality, after service and customer orientation.
Fountain Tire led with a score of 876 points on a 1,000-point scale, an improvement of 12 rank positions over 2005. Autopro ranked second with 873, and Petro-Canada Certigard was third with 869 points. “Independent Repair Shops” achieved a higher satisfaction score than Fountain Tire, but was not included in the ranking as it is a channel, as opposed to a branded provider.
Customer satisfaction has improved for the industry as a whole by eight index points, the largest recorded increase since the study was redesigned in 2003.