Toronto, Ontario – Forty 2011 Toyota Matrix vehicles are up for grabs in this year’s Roll Up The Rim to Win Contest at Tim Hortons. The contest is now on and runs until May 22, 2011.

“We’re thrilled to partner with Tim Hortons for a sixth straight year, and the milestone 25th anniversary of this iconic Canadian contest,” said Stephen Beatty, managing director of Toyota Canada. “It is entirely fitting that the Matrix was selected for the 25th anniversary of Roll Up The Rim To Win, as the Matrix is only built in Canada, and 2011 marks the twenty-fifth anniversary of the start of construction of the Toyota Motor Manufacturing Canada plant in Cambridge, Ontario.”

The Matrix will be featured on the Roll Up The Rim To Win cups, as well as in radio and television advertising, outdoor advertising and on in-store displays at participating Tim Hortons locations across Canada.

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