July 31, 2006
Former Audi/VW design chief moves to Kia
Seoul, South Korea – Kia Motors has announced that it has appointed leading automotive industry designer Peter Schreyer, formerly of Audi and Volkswagen, to its newly-created position of Chief Design Officer. Schreyer was Audi’s chief designer between 1994 and 2002, chief designer for Volkswagen from 2002 to 2005, and since 2005 has been the head of advanced design for the Volkswagen group; his designs include the New Beetle and Audi TT.
Schreyer, who officially begins his new role on September 1st, will oversee Kia’s domestic and international design functions, and will be responsible for implementing the company’s design vision of “exciting and enabling” brand values targeting a “young-at-heart and adventurous target customer base.”
Schreyer will oversee the design activities of the company’s regional design centres in Frankfurt, Los Angeles and Tokyo, and the flagship Namyang Design Center in Korea. He is scheduled to make his first address to the trade public in his new capacity at the Paris Motor Show in late September, when he will present the key elements of the new Kia design strategy for the first time. The company will also premiere its first-ever vehicle to be produced in Europe specifically for European customers.