February 24, 2006
Ford’s South African sales strongest in decades
Detroit, Michigan – Ford has announced that its Ford South Africa division reported a 31.8 per cent sales increase in 2005, with its December figures the best in 24 years.
The South African auto industry is one of the world’s most competitive, with 45 brands selling more than 1,100 derivative vehicles to consumers. Ford has achieved a third-place market share of 9.1 per cent, behind Toyota’s 22.2 per cent and Volkswagen’s 14.6 per cent. It is only the second time since 1984 that Ford has captured such a large percentage of the market.
Ford left South Africa during apartheid and returned as a joint venture with mining company Samcor when apartheid was dismantled in the early 1990s. The company sells such models as the Fiesta, Bantam, Ranger, Focus and Ka.