March 21, 2005

Ford will increase Mustang production to meet demand

Dearborn, Michigan – Ford has announced that it will increase production of the 2005 Mustang by more than 70 per cent over last year due to customer demand.

Production for 2005 has been raised to 192,000 units, from 80,000 made in 2004.

“Ford Mustang is the hottest car in the industry and its performance on the street and in the showroom is ahead of everyone’s expectations,” says Ford Division president Steve Lyons. “Sales are up more than 45 per cent over last year, and V8 GT and convertible model demand is so strong that we haven’t been able to build enough. We’re planning to increase production well beyond what was initially planned. This will allow us to sell 160,000 (to) 165,000 Mustangs in the U.S. this year.”

Since its launch in September 2004, the Mustang has set sales records each month. In Canada, where Mustang was named 2005 Canadian Car of the Year by the Automobile Journalists of Canada (AJAC), sales continue to rise on a monthly basis.

In the United States, nearly one out of two sports cars sold is a Mustang, and more than three-quarters of all retail orders are for the 300 hp V8 model. Mustang has grabbed 44 per cent of the small specialty segment, against such rivals as Pontiac GTO, Nissan 350Z, Chrysler Sebring and Hyundai Tiburon. In the 41 years the Mustang has been around, it has sold more than 8 million copies.

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