November 20, 2007

Ford unveils new Verve concept sedan at Guangzhou auto show in China


Ford Verve concept
Ford Verve concept. Click image to enlarge

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Guangzhou, China – Ford has revealed more about its vision for a new global small car family, debuting its Verve Concept four-door “notchback” sedan at the fifth annual Guangzhou International Automobile Exhibition in China. The new Verve follows the unveiling of the three-door Verve Concept hatchback at the Frankfurt Motor Show in Europe; that car is also on display at the Chinese show.

Ford will unveil the third and final Verve Concept in January at the North American International Auto Show in Detroit.

“With this new four-door Verve Concept, the picture of Ford’s big plans for the small-car segment is becoming clearer,” said Phil Spender, COO of Ford Motor (China) Ltd. “Our future small car is being developed as a global car. It will be designed in Europe, engineered in Germany and manufactured globally. These two Verve Concepts demonstrate how confident Ford is in its direction and its appeal to consumers here in China.”

Once all have been revealed, the trilogy of Verve concept cars will provide an advanced indication of Ford’s design vision well in advance of the production models. The company used a similar approach when it preceded the new Ford Mondeo with the iosis Concept.

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