September 29, 2006

Ford unveils new 2008 Super Duty pickups in Texas

2008 Ford F-series Super Duty
2008 Ford F-series Super Duty. Click image to enlarge

Dallas, Texas – Ford has unveiled the all-new 2008 F-Series Super Duty at the 2006 State Fair of Texas. The fair, which attracts some 3 million visitors during a 24-day period, has become an important part of Ford’s market launch and marketing, especially for trucks. The company premiered the Explorer Sport Trac at the same event in 2005.

Country singer Toby Keith made a special appearance at the launch event; he has been Ford Trucks’ paid spokesman since August 2002. He confirmed that he will star in a new series of television ads premiering in October, which will feature his new “Working Man” song. Ford has launched a new “Hang with Toby” Web site promotion, which can be found at

The new Super Duty comes in Regular Cab, SuperCab and Crew Cab, and includes a new F-450 pickup. The line-up consists of the F-250 and F-350 pickups; the F-450, offered as a pickup or chassis cab; and the F-550, offered only as a chassis cab.

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