January 8, 2007
Ford teams with Microsoft for in-car digital system
Detroit, Michigan – The Ford Motor Company announced the launch of a new factory-installed, in-car communications and entertainment system that is designed to change the way consumers use digital media portable music players and mobile phones in their vehicles. The Ford-exclusive technology is based on Microsoft Auto software, called Sync, and provides consumers the flexibility to bring into their vehicle nearly any mobile phone or digital media player and operate it using voice commands or the vehicle’s steering wheel or radio controls.
Ford owners will not need to worry about whether their car or truck is compatible with the latest phone or music player that hits the market. Sync seamlessly integrates the vehicle with the popular portable electronic devices of today and is upgradeable to support the devices and services of tomorrow.
“Sync is what today’s generation and today’s drivers demand in connectivity,” said Derrick Kuzak, group vice president, product development, Ford Motor Company. “Not only does it offer hands-free phone operation and iPod, Zune or MP3 player connectivity, it’s built on a software platform that is upgradeable and will allow us to offer new features by simply upgrading the software.
Sync offers consumers two ways to bring electronic devices into their Ford, Lincoln and Mercury vehicles and operate them seamlessly through voice commands or steering wheel controls: Bluetooth, for wireless connection of phones and phones that play music; a USB 2.0 port for command and control and charging of digital media players – including the Apple iPod and Microsoft Zune – as well as PlaysForSure music devices and most USB media storage devices. Supported formats include MP3, AAC, WMA, WAV and PCM.
Sync will debut this calendar year on the 2008 Ford Focus, Fusion, Five Hundred, Edge, Freestyle, Explorer and Sport Trac; Mercury Milan, Montego and Mountaineer; and Lincoln MKX and MKZ. The technology will be on all Ford, Lincoln and Mercury vehicles in the near future.