October 12, 2007

Ford Sync receives Popular Mechanics Breakthrough award

New York, New York – Ford’s Sync, a voice-activated in-car communications and entertainment system, received a Popular Mechanics Breakthrough Award at a ceremony Wednesday at the Hearst Tower in New York City. The Popular Mechanics Breakthrough Awards, now in their third year, were created to recognize products that set new benchmarks in design, creativity, and engineering as well as individuals and teams that are helping to improve lives and expand possibilities in the realms of science, technology and exploration.

“Popular Mechanics is, at its core, devoted to recognizing innovations that re-imagine the role that technology and science play in our lives,” said James Meigs, Editor-in-Chief of Popular Mechanics. “All of this year’s group of Breakthrough Product Award winners do just that – and demonstrate the wide range of industries that can be transformed through smart, creative engineering.”

Popular Mechanics editors described Sync as “a game-changing technology that will make in-car connectivity more affordable and more widely available than ever before.”

Ford Sync is developed on the Microsoft Auto software platform, and provides consumers the convenience to bring digital media players – Apple iPods, Microsoft Zunes, and other MP3 players – and Bluetooth-enabled mobile phones into their vehicles and operate the devices via voice commands or with the steering wheel’s redundant radio controls.

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